Understanding PPC: A Guide to Pay-Per-Click Marketing PPC, short for pay-per-click, is a type of digital advertising where advertisers pay each time someone clicks on their ad. This approach helps businesses drive targeted traffic to their websites by ensuring they only pay when a user engages with their ad. How PPC Works The most popular form of PPC is search engine advertising, with platforms like Google Ads allowing advertisers to bid on keywords. When a user searches for these keywords,…
