Are Google’s organic search listings now attributing traffic to Shopping unintentionally? Recent discussions highlight concerns about Google’s new srsltid= parameter that is Search Result Source Listing ID affecting organic search attribution. Since August 2024, site owners noticed that Google has been appending the srsltid= parameter to organic listings, sparking debate around its impact on SEO and organic traffic analytics. What is the srsltid= Parameter? The srsltid= parameter was first noted in Google Merchant Center listings in 2022, when Barry Schwartz…
